New Hampshire Troubadour

The New Hampshire Troubadour was a monthly publication published by the New Hampshire State Planning and Development Commission that ran originally from 1931 to 1951. The small magazine was used as a means of promoting life and tourism in New Hampshire through its compact stories and picturesque photography.  

What began as a passion project for the initial editor, Thomas Dreier, the New Hampshire Troubadour came to capture the spirit and lushness of country life in New Hampshire. The magazine was geared towards city residents with the aim of bringing and promoting the joys of New Hampshire living to them.  

Dreier was an advertising copywriter and business magazine publisher who fell in love with New Hampshire, seeing it as an oasis from city life, from the Great Depression. New Hampshire with its rustic living and country living enraptured Deier who combined that fervor with his professional acumen to create this advertisement for New Hampshire in the form the New Hampshire Troubadour. 

He enlisted fellow advertising writers and executives from New York City to help write and craft the magazine and turn it into an early form of tourism literature and advertising, the kind of which is so prevalent today. 

Following Dreier's tenure, the next editors, Don Tuttle and Andrew Heath, would carry on promoting the New Hampshire way of life. 

These magazines are a part of the LTG Richard G. Trefry Collection held at the Trefry Archives at APUS. General Trefry was born in New England and lived for a time in New Hampshire and also attended Dartmouth University in New Hampshire prior to and just after service during WWII.